OCETA: The Water Opportunity – An Economic Driver for Ontario

Clean water technologies play a central role in Ontario’s economy. The opportunities are immense. Optimizing water and wastewater systems involves rebuilding infrastructure, and revitalizing communities, resource industries and manufacturing. It also involves accelerating technology innovation, development and application in an increasingly competitive global economy.

A number of trends are emerging within the water and wastewater sector, both in Ontario and globally. These are driven by increasing concerns about access to clean water supply, water quality and water conservation. Building owners and property managers, industry and the general public are all seeking ways to conserve water and energy while reducing their operating costs and environmental footprint. Municipalities with aging infrastructure and budgetary constraints are seeking more cost-effective approaches to meet their needs.

The Conference Board of Canada estimates that the global market for water and wastewater is in excess of $450 billion, with annual growth ranging from 8 to 15 percent. Ontario is well-positioned to capitalize on this opportunity. By solving its own water problems, Ontario can demonstrate effective leadership and enable the creation and growth of globally competitive water technology and service providers.

Responding to this water opportunity, OCETA and XPV Capital, in collaboration with the Province of Ontario, the Ontario Centres of Excellence and Sustainable Development Technology Canada, are conducting a strategic analysis to identify a path forward for building and strengthening Ontario’s clean water industry. As part of this analysis, more than 100 organizations and companies have been consulted, including water researchers, end-users, technology developers, investors and government agencies.

This will include priorities and proposed actions for Ontario water stakeholders. The final report is scheduled to be released in January 2010 and will provide a summary of Ontario’s water strengths, how Ontario can be positioned as a global water leader and a clear path for moving forward.

For more information, contact:

John Neate, Senior Associate, OCETA and ETV Canada
e-mail: jhneate (at) oceta.on.ca
tel: 905-822-4133 x230


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