Veolia Water Launches Interactive Web Site Examining Water’s Economic, Environmental and Societal Impact

Press Release Source: Veolia Water On Wednesday May 18, 2011

CHICAGO, May 18, 2011 /PRNewswire/ — Veolia Water today launched GrowingBlue.com, a data-driven resource that is designed to help municipalities, businesses and consumers gain a better understanding of today’s and tomorrow’s global and local water challenges and best practices. Focused on nature’s essential but often forgotten element – water –GrowingBlue.com uses a variety of tools, including animated maps, infographics and case studies, to provide a visually compelling, user-friendly representation of the current state of water in 180 countries. The site also includes possible water availability scenarios in 2050 and the intrinsic link between water and economic prosperity, societal stability and environmental sustainability.

Urban, domestic, industrial and agricultural sectors worldwide are competing for increasingly limited water supplies, and communities are being forced to reconsider the future of their economic and population growth. Currently, 2.5 billion people (36 percent of the world’s population) live in water-stressed regions, while more than 20 percent of the global GDP is already produced in risky, water-scarce areas. According to new data presented on the GrowingBlue.com site, almost half of the world’s economy and 4.8 billion people, roughly half the world’s expected population, could be located in regions facing water limitations by 2050.

GrowingBlue.com consists of three primary sections:

The Growing Blue™ Tool – A one-of-a-kind summary of the current state of water in 180 countries worldwide, as well as an initial focus on 50 U.S. states and major cities, which translates complex data gathered from a number of resources into a series of animated maps and benchmarks. Facts and figures accompanying each map provide analysis and rank the region’s water stress; municipal, agricultural and industrial water use; and condition of the current water delivery infrastructure. The information, including all data in its original spreadsheet format, is packaged into a PDF for water management officials and government leaders to download and use as a resource.

2050 Scenarios – Presents different economic, social and environmental scenarios that communities and companies worldwide could face in 2050 based on the implementation of sustainable water management practices versus “business as usual” approaches.

Implications of Growth – A candid, data-driven assessment of water’s economic, environmental and social impact that includes real-world examples of the costs, trade-offs and potential solutions to a variety of water challenges.

Veolia Water, in collaboration with Global Water Intelligence, was the main underwriter of the site, in consultation with industry colleagues, scientists, academia and non-governmental organizations, such as Clean Water America Alliance and the International Food Policy Research Institute.

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