“Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources (such as water and energy) and for capital to invest in new housing, office buildings, and port capacity.”

Private Water Law

The McKinsey Global Institute has published a new report entitled Urban world: Cities and the rise of the consuming class (2012) on increasing global urbanization and meeting the increased demands associated with urban consumption, including municipal water demands. The speed and scale of urbanization today is unprecedented in global history and, significantly, is distributed unevenly, with the majority of urban growth occurring in emerging regions.

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